I am launching a new book of Web Design for beginners and advanced. Almost a year after the launch of the The Online Business Guide book, I publish a new title exclusively for Web Designers.
I started writing this Web Design book in the spring of 2020 before publishing The Online Business Guide. It was put on hold because of the problems I encountered with the first book, and I resumed it in the spring of 2021.
I was strongly motivated to write it by the fact that at that time I came across a very large number of websites built at a very low quality standard. I realized that there is no scale and no guide for how a website should look and behave. There are many books and web design tutorials for beginners that teach you HTML, CSS, JS. But none of them teach you how to make a website look and behave well. It does not address the philosophy behind it, personality, color combination, good practices, placement of images, etc. Notions that, in the absence of any study material, you can learn only through long-term practice.
At the same time, there are many companies that practice web design on a purely commercial level. They fabricate website after website, based on templates without much logic behind the design, or without at least working completely. In 2021, we can see many government websites or online stores that make no sense. On the mobile they are impossible to use, even when you guess what you have to tap. So I started writing it as a critique of this creative mindset and to bring a change in the market. Because in 2021, it is no longer acceptable not to have a website with which the visitor can interact modernly. Without physically moving to your location!
Its purpose is a critique of the superficiality of the market. The way both companies and customers see a website. It is also to bring notions that I have intuited through a lot of practice, closer to any beginner. Yes, there are many articles on the internet that talk about SEO Optimization, but how many talk about what makes a website impactful? Or how to build a good navigation journey?
It is not a book for beginners only. Because I have noticed people with a long history in the industry who do not know or neglect important techniques. It is for anyone who wants to deepen the subject. I built it as a very good launch pad. In addition to the topics mentioned above, I explained the web domains, the types of hosting present in the market, the monetization of the website, WordPress, Google Analytics, GDPR and tips for beginners. Along with well-known chapters such as speed optimization, SEO, mobile optimization or security. Much more than in The Online Business Guide or on the blog.
After the SenDesign blog, the SenDesign Community and the two books, the next obvious step is the Web Design for Beginners course. I decided to take this course to launch new series of web designers who have new visions. Their sole purpose is no longer to publish websites on a conveyor belt but to create an accessible, intelligent and primarily useful online environment. Because this is something that is missing from the internet: The goal. No one cares what the purpose of a website is, but how profitable it can be.
Although the online environment has existed in the world for over 20 years, the constant change has not allowed its improvement. The more new elements in the development methodology, such as widescreens, mobile devices and new search engine rules, the more web developers neglect the quality of the user experience. We have perfect navigation and a nice design on mobile devices but a dry interface on desktop devices. We have visibility in Google but the text is written robotically, without value and does not help anyone.
The Internet is a cold and “correct” place. In such an environment, I bring more than just a book about web design for beginners. I bring an opinion! Which is both a novelty in web design writing and a rarity on the internet. We are too constrained to be fair and impartial. We depersonalize ourselves to seem neutral and not upset someone. That is reflected in everything we do. Websites become cold, formal and focused on selling. The warmth of art is missing. Art, which is actually an opinion of an artist. That’s why I wrote on the back of the book “Web Design is the art that animates the online environment. In a highly digitalized world, the warmth of art is needed to connect people. ”
By expressing, with examples, my opinion on the way websites are made and the point of view on how they should be, I hope to influence the reader to form his own ideas and opinions. Because I want to see an online environment in which the issue of uniqueness is raised. In which we will no longer see the same template implemented with small brand differences in many websites. Is it expensive? Maybe yes maybe no. Is it profitable? Surely. That is why large companies invest colossal sums in highlighting the differences between them and competition. That’s why every iPhone model looks the same every year. Because personality matters most in an overcrowded market. It is the chapter in the book that I am most proud of.
Web Design is the most affordable form of modern art. And it’s time to treat it as such.
You can sign up for the web design course for beginners on the SenDesign website.